Social media, SEO, marketing and writing
Heardable.com is looking for an awesome web developer with database/API experience to join its team.
The company is growing like a weed and needs another ace in its line-up. Not seeking your ordinary 9-5er. This is a start-up. Dedicated superstar wanted. Company equity available for the right candidate.
Send referrals to: samsel@heardable.com
Thx!!!
Heardable.com posted a nice PowerPoint presentation on SlideShare.net today titled, “20 Simple Rules of Social Business Success.” SlideShare featured it on its home page as one of the best presentations of the day. At last count, over 400 people had viewed it in only a few hours [UPDATE: 2,356 views in 3 days!]. Now that’s a smart social media marketing move!
What’s inside this PowerPoint deck? Twenty simple phases for companies large and small to live by. Each slide also has a corresponding image to help drive home the marketing point being made. Following each of the twenty steps may be a smart decision for marketers because each of these simple rules can help make your brand more effective online. Think of them as Internet branding best practices.
Boost your natural search rankings. Increase your conversions. Expand your brand reach and make your customers happy. What’s not to love about that?!
Brands are invisible if their products and services and not getting found online. In today’s competitive world, being heard is a marketing imperative. And brands who tell the best stories are often the winners because they connect on a visceral level with their customers.
In the this 26 page PPT deck, you will learn how to make your brand visible and remain relevant in the age of the weird, wild web.
Did you know there are stunning similarities between beekeeping and branding? This 41 page PPT presentation utilizes bees as a metaphor for how web surfers (and brands) sometimes need assistance navigating to-and-from the social hive of life.
As the old saying goes — no bees, no honey, no work, no money!
The Heardable name speaks to the underlying human desire of wanting our voices heard. Most of us crave to make a difference; we want our opinions to have an audience; we want people to admire us. But that can only happen if we are found, visible, heard. Brands should be heardable too.
In this PPT presentation, you will see what it is to be a ‘heardable brand’ by taking you through 26 pages of with images of Heardable’s own brand. http://heardable.com
Here is a tasty selection of recent blog posts published on Heardable.com that talk about online marketing, brand optimization, and why it matters.
1. Successful Brands Are About People
2. Seven Amazing Videos Showcasing Creativity
3. 10 Odd Examples of Brand Hijacking on Flickr
4. The 100 Most Effective Advertising Agency Brands Online
5. Teaching Old School Management A Few New Web Tricks
6. Will It Brand? That Is The Question
7. Google Places: 10 Big Brand Benefits In Under 5 Minutes
8. Nationwide Wins the Great Life Insurance Brand Shootout
9. Brand Disloyalty Card: A Trustworthy Mug of Marketing
10. Top 20 Most Effective Banking Brands Online
11. How to Rank Your Online Brand Over Your Competition
12. This Is An Anthem For The Brands That Got Away
13. Amplify Your Brand With An Engagement Grid
14. 92 Most Effective Social Bookmarking Brands
15. Consistency: The Secret Sauce of Highly Trusted, Visible Brands
16. Hospitality, Branding and BitterWaitress.com
17. Transmedia Development: 132 Page PPT from Gulltaggen
18. Nordstrom: It’s the Experience, Stupid!
19. Brandformers: Marketing Forum 2010 (29 Page PPT)
20. Where the Brand of Things Are
21. 10 Benefits of Building Strong Brands
Every once in a lifetime you stumble upon an opportunity that seems too good to be true. About 10 years ago I was tapped by Ford Motor Company to build RoadLoans.com — a start-up venture that I pitched to the executives in Dearborn, MI in hopes they might fund and support it. They did — and RoadLoans ended up growing into a wonderful Web 1.0 business that changed the lives of hundreds of thousands of car buyers across America. I’m proud to think that I played a small part in bringing happiness to so many people. It was a fun and noble cause — and I was part of it!
They say lightning doesn’t strike twice in the same spot but it sure can make the ground shake when it hits close by. Heardable, Inc. is my second occasion to be at the helm of a really cool start-up venture. I am thrilled, yet humbled to accept Heardable’s offer to be their first CEO.
Yesterday, a buddy of mine sent me a link to a Yahoo news story announcing my appointment to Heardable. When I clicked on the link, I have to admit I was excited to see my name in the headline next to Yahoo’s logo. Savor this special moment, I thought to myself, because everything from this point forward will require a lot of hard work with little to no praise. That’s the way the cookie crumbles. It just is.
John Sharp, one of Heardable’s co-founders and captain of DealHorizon.com wrote up a nice piece on me and published it to his blog. It’s kind of surreal to read something about yourself — especially a tribute from someone you’ve known and respected for years. If we were 30 or 40 years into the future this might read like the first few paragraphs of my obituary. Fortunately, it’s only 2010 and I am still here to take it all in and appreciate the moment for what it is. An announcement. A snapshot in time. A citation. A release for the press. A bulletin to friends. The beginning of a new business partnership.The next chapter in my life.
How the Heardable story will unfold in uncertain. The characters, settings, conflict and events still must be flushed out. Plot lines will play out in months or years. How the tale ends is sure to be a nail biter. But I am fairly confident that what will unfold will be a story worth telling.
Instructor: Jon Samsel
Who this course is intended for: Companies looking to train their marketing/communication staff on the importance of writing and the skills required to help a brand become successful online. Website writing best practices, search engine optimization (SEO), and storytelling are emphasized. Ideal for novice to intermediate level-staff looking to quickly boost their proficiency. No prior programming skills needed.
Inquiries: 310-402-2890 or email jsamsel@gmail.com
IMPORTANCE OF WRITING
Famed management consultant, Peter Drucker, said, “As soon as you take one step up the career ladder your effectiveness depends on your ability to communicate your thoughts in writing.” In other words, if you want to be noticed within or outside your organization, you have to be able to express yourself-clearly and concisely.
The same can be said when you are an employee representing a company online, whether that’s on a corporate website, press release, training module, marketing campaign, social media site or email. Your writing is a critical extension of your company’s brand — so it’s important that business leaders invest in assisting their employees become the best ambassadors of communication possible.
WHAT YOU’LL LEARN FROM THIS COURSE
The purpose of the training course is to help you become a better web writer, whether you are writing for humans or for search engines. You will increase your knowledge of today’s effective writing techniques, better understand the emotional mechanics of storytelling, and learn how to apply winning search engine marketing best practices.
COURSE REVIEW
Web Writing
SEO
Storytelling
FORMAT
One-day or tow-day tutorial encompassing lectures, live demos and exercises. Real-world examples are used to highlight points throughout the day. Copies of the presentation slides and exercises with be provided to all attendees.
INSTRUCTOR BIO
Jon Samsel is a published author, speaker, instructor, consultant and thought leader in the areas of branding, online marketing and writing. He has worked as an online marketing executive at Fortune 100 companies such as Bank of America, Ford and Countrywide where he was responsible for a broad range of marketing activities such as paid and organic search marketing, display advertising, DRTV, social media engagement, mobile marketing, and multivariate testing, including the task of coordinating teams of designers, programmers, copywriters and others involved.
His book, ‘Dead Ahead: The Web Dilemma and the New Rules of Business,’ co-authored with Laurie Windham and published back in 1999, predicted many of the changes the Internet has had on businesses and organizational processes. Jon’s book, ‘Writing for Interactive Media,’ first published in 1995, has been utilized as a textbook in over 40 colleges and universities throughout the US and Canada. He wrote and produced, ‘The Killer Content Workbook,’ for Apple, Inc., one of the first interactive PDF’s ever created to incorporate text, audio, video, embedded forms and interactive user response.
Jon is an adjunct writing instructor at UCLA and UC Irvine where he has taught courses in multimedia, fiction and non-fiction writing. Jon has co-authored four published books, edited 12 books/directories, and is a published poet and Hollywood screenwriter. Jon is an online marketing/writing consultant and a regular seminar speaker for Richmond Events.
COMPLIMENTARY VALUE ADDS
Free 1-Year Premium Subscription to Heardable.com
Heardable is the world’s first and only online brand optimization platform. All workshop attendees will receive a 1-year premium subscription to Heardable.com (a $2,999 value) redeemable via a special promotional code provided at the end of the class.
Free copy of writing for interactive media
All workshop attendees will receive a free copy of Jon Samsel and Darryl Wimberley’s book, ‘Writing for Interactive Media.’
PRICING
Custom class configurations and pricing available upon request.
TESTIMONIALS
‘Jon has an amazing understanding of consumer insights and behavior as they relate to online usability– skills that bring immediate value to strategic consulting projects. Understanding, and leveraging the technology through best practices and innovation are critical success factors, and Jon is clearly one of the best in his field. –Christophe Bertrand, Senior Director of Product Marketing at Hitachi Data Systems
‘Jon’s vision and in-depth knowledge of both the business and creative aspects of new media production is truly remarkable. This is a man truly “gets it” and empowers those around him to do their best work. Bottom line – Jon is a rare commodity, a visionary in the area of online direct response marketing and a creative powerhouse.’ –David Greene, Owner of Creative-Spark
JON SAMSEL
Digital Brand Strategist, Author & Web Consultant
310-402-2890
jsamsel@gmail.com
jon.samsel @ skype
jonsamsel.com - blog
linkedin.com/in/jonsamsel @ linkedIn
twitter.com/jonsamsel @ twitter
