Social media, SEO, marketing and writingHow to Explain Social Media in 15 Seconds
January 24th, 2012
UBM Electronics and Heardable Announce Partnership Deal
January 13th, 2012UBM Electronics and Heardable Announce Partnership to Offer Online Brand Intelligence Services to the Global Electronics Marketplace
Services to Provide Actionable Insights to Improve Brand Position in Social Media, Mobile, Search, Websites, Location-Based Networking and More
SAN FRANCISCO and LOS ANGELES, Jan. 12, 2012 /PRNewswire/ — UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry’s decision makers, and Heardable Inc., the world’s first and only real-time contextual brand analytics platform, today announced an alliance to provide online brand optimization services to electronics companies to measure their brand performance. Under the terms of the agreement, UBM Electronics will sell Heardable’s offerings.
The priority for any brand is to establish and maintain relevancy within a very fragmented landscape across a myriad of channels and platforms that include search, content development, social communication and portability. Heardable helps organizations deal with information overload by helping them make sense of their online brand footprint in a quick, reliable, and holistic way. By monitoring the levers through which an online brand value is created, the Heardable platform provides companies with the actionable intelligence they need to attain their marketing and sales goals.
Heardable offerings include:
- Heardable Pro: a daily brand monitoring and analysis tool
- Custom benchmark/market trends reports
- Individual brand reports
- Workshops
- Speaking opportunities
- Strategic consulting
“As marketers seek to understand their true position in the global electronics marketplace, our alliance with Heardable will allow us to truly help our customers in terms of accessing this real time critical information and to help optimize and improve their online brand presence. Our goal is to help the global electronics community bring new products to market and accelerate technology sales,” said Paul Miller, CEO, UBM Electronics. “Additionally, by adding this tool to our portfolio we continue to act on our business’ strategic growth plan of reach, services and commerce by offering research services to customers and, via the UBM DeusM unit, real solutions for customers wanting to invest in building strong digital brands.”
“Mining and making sense of the data cloud is the next big opportunity for engineers, marketers, and C-level executives,” said Jon Samsel, CEO of Heardable. “The Heardable platform indexes colossal amounts of brand data and puts that information into context so that business professionals can make quick, reliable business decisions — often weeks or months ahead of their competitors — giving them a huge leg up. The UBM Electronics/Heardable partnership means thousands of electronics companies will now be able to optimize and monetize their online brands in ways that were not previously possible. Hats off to the UBM Electronics management team for recognizing how big data can now be harnessed to provide powerful marketing insights for its customers.”
Later this month, UBM Electronics and Heardable will release three new benchmark reports, the first in a series of reports covering the electronics industry: IP & E, Design Software and Test.
To download a sample Heardable research report, go to: http://ubmelectronics.com/mediakit/wordpress/wp-content/uploads/2011/11/Heardable.pdf
To learn more about Heardable or other UBM Electronics strategic marketing services, contact Barbara Couchois, Vice President, Operations and Partner Services, UBM Electronics at barbara.couchois@ubm.com or 415.947.6928.
About Heardable
Heardable makes brand monitoring easy — helping business organizations around the world utilize contextual analytics to make smarter, faster business decisions in a way that impacts tomorrow’s quarterly results. We are the leading online brand benchmarking and analysis platform that measures the brand health of business organizations across hundreds of business categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done — such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, even hold vendors accountable. With over 14 million brands profiled, Heardable’s big data repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California. http://heardable.com
About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.
About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com
For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com
For more information on Heardable please contact:
Jon Samsel, CEO - Heardable, Inc.
T: 888-520-0034 office, E: samsel@heardable.com
SOURCE UBM Electronics
RELATED LINKS
http://www.ubmelectronics.com
http://www.prnewswire.com/news-releases/ubm-electronics-and-heardable-announce-partnership-to-offer-online-brand-intelligence-services-to-the-global-electronics-marketplace-137190733.html
9 Intriguing Business Rules of Thumb
January 10th, 2012
The book, Rules of Thumb, by Tom Parker, is a fascinating read because it’s a fine collection of heuristic sayings: a measuring device for common sense principles of life.
I thought nine rules were especially interesting due to their potential for influencing business decisions. They reminded me of how we make ‘back-of-the-envelope calculations’ which are better than a guess but less than an accurate than a proven fact.
Here are 9 business rules of thumb to ponder:
#9 Business Decisions - 80% of all bad decisions are snap decisions. Good managers make the best decisions after sleeping on it.
#8 Organizational Management - A corporation should limit its executive staff to one hundred people or less, even though it may have thousands of employees.
#7 Advertisements - A good ad should have no more than seven words and two things to look at.
#6 Time Management - A job with a new client with take 25% longer than the same job with an established client.
#5 Product Marketing - Any new product should have at least three easily recognizable advantages over the competition.
#4 Advertising - To attract women, show babies and women. To attract men, show men.
#3 Public Speaking - You should expect your actual speech to take one-third more time than it took you during practice.
#2 Press - Don’t tell a reporter anything you don’t want printed. Not that they can’t be trusted, but what you tell reporters off the record can lead them to another source who may not be so discreet.
#1 Elevator Pitch - The idea for a new venture is likely to be strategically unsound if it can’t be put into one coherent sentence.
Nice Overview of Heardable.com
December 13th, 2011Here’s a quick overview of Heardable.com — what it is (and isn’t) and what we offer.
Heardable QuickTour
View more presentations from Heardable, Inc.
Infographic: Higgs Boson Cocktail Party
December 13th, 2011 
Source:LiveScience
Social Straw Poll Reflects the Real-Time Opinions of Voters
November 25th, 2011Heardable Launches SocialStrawPoll.com: Quickly Compare the Popularity, Buzz and Growth of Political Candidates Across Social Media
Battle of the Republican candidates for President in 2012 - Gingrich dominates Twitter, Romney owns Facebook, Paul rocks YouTube
Temecula, CA (PRWEB) November 23, 2011 - Heardable, Inc. released a new microsite today called SocialStrawPoll.com that benchmarks the social networking stats of the top Presidential candidates on YouTube, Twitter and Facebook. Growth, daily mentions and fan base are updated hourly. Now anyone can conduct an instant social straw poll to see who’s winning the 2012 race for the white house according to each of the three main social networks.
Previously, if reporters or voters wanted to look up and compare the social media statistics of political candidates they’d have to endure a tedious, time-consuming process of looking up the candidates individually on each social network, then manually cut and paste the stats into a spreadsheet — and that’s assuming they knew all of the social handles used by each candidate. SocialStrawPoll.com simplifies this once cumbersome process — and it’s fun to use.
SocialStrawPoll.com results are non-binding, but they reflect the trending opinion of voters who follow, discuss and share information about their favorite candidates.
Sample social straw poll results as of 5pm, PST on 11/22/11:
#1 Newt Gingrich - Followers: 1,353,342, Recent mentions: 9,818
#2 Mitt Romney - Followers: 173,644, Recent mentions: 4,516
#3 Herman Cain - Followers: 170,358, Mentions: 2,781
#1 Mitt Romney - Likes: 1,190,581, Growth: 4.03%
#2 Ron Paul - Likes: 594,767, Growth: 7.34%
#3 Michele Bachmann - Likes: 459,172, Growth: -0.17%
YouTube
#1 Ron Paul - Views: 291,984, Subscribers: 26,838
#2 Newt Gingrich - Views: 169,237, Subscribers: 6,272
#3 Herman Cain - Views: 125,100, Subscribers: 4,424
According to Jim Kee who is a co-founder of the political website, Reasonable Views, “The front runners within each media give you an idea of the different social strategies each team is pursuing, but the laggards tell a different story. Santorum, Bachmann and Huntsman have little traction anywhere. Even Rick Perry has anemic social growth rates and bottom tier numbers. When you consider that he has some of the most compelling videos online, and they are getting very few views, you realize how stagnant his campaign is: dead stop.”
While it’s fun to compare candidates by ranked performance, SocialStrawPoll.com goes one step further by showcasing contextual data. For example, Mitt Romney is the most-liked Republican presidential candidate on Facebook, but has less daily mentions than competitors such as Herman Cain, Newt Gingrich and Ron Paul. Based on data, Mitt Romney has strong brand equity but weak brand advocacy. It highlights the challenge Romney’s team faces from fringe candidates with a more passionate audience.
“We saw an opportunity to create real innovation in the political space using the Heardable platform,” said Jon Samsel, CEO of Heardable, Inc. “Before SocialStrawPoll.com, getting real-time snapshots of the key political races, with eye on social media performance, wasn’t easy to pull together. I think we’re now at this inflection point where there is a gap in the market — there is this huge appetite for instant, actionable information and it’s turning humdrum industries [like politics] on their heads. No doubt we’ll be creating more discovery tools like SocialStrawPoll.com in the future.”
Jim Kee adds, “The polls can tell us today that Romney, Cain and Gingrich are the top three candidates. But those numbers can be fleeting, and events like the trauma that Herman Cain is going through can dramatically alter his standing. But the social media rankings found on SocialStrawPoll.com tell a more fundamental story. Those numbers were not created overnight; they are not fleeting in the same way. The represent distinct strategies and months or years of effort, and they confirm why the top three are the top three today.”
About Heardable:
SocialStrawPoll.com is owned and operated by Heardable, Inc. Heardable makes brand monitoring easy. They are the world’s first and only real-time contextual brand analytics platform that measures the brand health of business organizations across hundreds of business categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done — such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, or even hold vendors accountable. With over 14 million brands profiled and 680 unique online variables capture per brand at various points in time, Heardable’s “big data” repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Temecula, CA.
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ReasonableViews.com: A Hang Out for Intelligent Debate
November 21st, 2011
Can anyone reading this imagine putting together a winning business proposal based on “My competitors want your company to fail?” Who among us could support a budget request with an argument like, “If you turn this over to those racists in the ____ department, they’ll ruin the company!” No one can imagine supporting arguments like that in the workplace, but when it comes to discussing politics and economics, that is exactly what most discussions boil down to.
Evan Dodge and Jim Kee wanted more than that. Like most professionals, they want to see evidence before they’ll accept an argument. “We want to provide that professional level discussion that we expect at work in the arena of public policy, economics and politics. We think that there’s a large middle swath of the country that’s not emotionally committed to their party right or wrong. We want to engage them.”
ReasonableViews.com was born.
“We believe in ’showing your work,’ so we bring facts and footnotes to the discussion, say Kee and Dodge. “We believe that by being good students of data and history and by doing some unconventional thinking we can be one step ahead of the mainstream. ReasonableViews is a sports blog that discusses the issues you’ll find in The Economist.”
One way Kee and Dodge are blazing a new trail in the blogosphere is by using tools and technology to stay a few steps ahead of the other guys. SocialStrawPoll.com is an example of a tool they recently used to proclaim a 3-way race for the Republican Presidential nomination several days before the mainstream media.
“We recognized the genius of Herman Cain’s campaign strategy while everyone else was proclaiming him crazy for not campaigning in Iowa. We debated the fairness of the flat tax 3 weeks ago; the Wall Street Journal editorial page covered it 3 days ago. We drew a connection between Herman Cain’s unconventional campaign success and Occupy Wall Street that I haven’t seen anyone else mention. We produced original research on the ‘lost decade’ while everyone else is talking about a double dip. Nailing those insights before other people have them energizes us; it’s a blast, and it keeps us going late at night.”
The biggest challenge for Kee and Dodge to date? ”There’s such a long learning curve creating a website,” they confess. “Just when you think you’ve got Twitter, StumbleUpon, YouTube and Google Analytics figured out, you realize that there are 16 more online tools you need to know, plus some new twists on old things to get up to speed on. It’s like walking down a telescoping hallway: the farther you go, the more you realize you have farther to go. The more you know, the more you realize you don’t know.”
“But, you hear people say it all the time: it doesn’t feel like ‘work’ when you have a passion for the subject material; well, not as much like work. Debating politics and economics is stuff we like to do.”
The duo at ReasonableViews.com is doing something right. Their online brand health score is already an impressive 608 out of 1,000 according to Heardable.com. Their brand is #15,955 of 14,309,865 brands, putting them in the top 7% of all brands worldwide.
Contact:
reasonableviews@gmail.com
Stunning Visual Site Maps from Heardable.com
November 21st, 2011
Check out the new visual site map reports from Heardable.com profiling two GOP candidates running for President of the United States - Ron Paul and Jon Huntsman.
When you compare these stunning infographics, it’s fairly obvious which of these two campaigns has build a more powerful website to help drive their online campaigns.
Can you tell who’s doing a better job? Click the links below and let us know who you think is doing a better job. (Hint: It’s the candidate with two first names!)
vs.
Note: Heardable’s visual site maps are in BETA.
Gunther Sonnenfeld’s Anti-Piracy Co-Op Initiative
November 19th, 2011Guess what? When you examine the presentation below you will have participated in digital piracy.
How?
Well, this document was illegally encrypted, and the software used to create it was illegally downloaded.
Yeah, it’s that easy. It can happen to anyone.
It’s ok. Keep reading. Just don’t share this material with anyone.
Paramount Studios Anti-Piracy Co-Op Initiative — Strategic Document
View more presentations from Gunther Sonnenfeld
Gunther Sonnenfeld is also co-founder of Heardable.
Gunther Sonnenfeld Interview Cellcom - Israel 2011
November 19th, 2011Heardable’s co-founder, Gunther Sonnenfeld, being interviewed at the Cellcom-Media Conference 2011 in Israel.
Heardable.com Revamps Pro Subscription Interface
November 17th, 2011Heardable, Inc. has announced it has improved the look, feel and functionality of its subscription service interface, Heardable Pro.
Besides a new page design, they’ve activated a new reporting feature called “Daily Brand Activity Reports” which allows subscribers to monitor hundreds of micro changes to their brand’s health score — allowing them to be the first to know what’s changed and why.
Daily Brand Activity Reports are sent to your email inbox each day as PDF’s. You can also view your reports online. Subscribers also get to compare their brand next to their top competitors. It’s like getting real-time competitive assessment reports sent to your in-box each day!
Heardable Pro subscribers retain access to all of the brand analytics features already available on the platform, along with new features they’re BETA testing such as viewing a brand’s physical footprint on a map, or measuring their Twitter brand sentiment/momentum over time.
Plans start at $9.95 per month for small business owners. $99.99 per month for consultants and service providers.
So what are you waiting for? Sign up for Heardable Pro today and start receiving business intelligence reports in your email inbox every day.
Be the first to know. Share with your company, your colleagues, or your clients. Take actions today to boost your brand performance so you can improve tomorrow’s quarterly results!
UBM Electronics Promotes Heardable’s Benchmark Report
November 17th, 2011What is your Social Media Rank? Why does it matter?
(This blog post is a reprint of a PDF published on ubmelectronics.com)
We’ve all seen the incredible rise of mobile platforms and social media — which has hit a ‘must do’ point in its evolution. The number of companies leveraging Twitter, Facebook, and LinkedIn is rising rapidly — along with their numbers of followers. So when UBM Electronics discovered Heardable’s new study benchmarked the online performance of 30 leading brands in the electronics industry, we had to share. This study provides online performance diagnostics on everything from mobile readiness to social network participation to adeptness at SEO.
Study Highlights
Today, up to a half of an electronics company’s marketing budget is invested in its own Websites (blogs, content, and communities), social media, and events; this is owned media. Savvy electronics companies recognize content is the key ingredient in improving customer engagement and search engine rankings. Paid media is still a great way to target customers efficiently, and earned media (PR/editorial mentions) is still one of the best ways to launch a product or improve brand equity. However, we’ve entered the new age of social marketing, and companies are confronted with even more media options and need improved ROI.
Heardable ranks 30 electronics brands and outlines their top findings, providing examples of how companies must optimize in these key areas: mobile, share, measure, social, search, and interaction.
What is clear is brands must:
- Create and index enough relevant content, frequently
- See the relationship between their strong social media strategies and organic search engine results
- Understand their markets, including competitors with similar digital footprints, social trajectories, overlapping advocates, or common business goals
Now, Kick-Start Your Efforts
UBM Electronics has amazing services to help you deploy social and owned media and increase customer engagement. They include our:
Community Activation Platform (CAP)
Our ‘plug and play’ community platform will help you build, direct, and use a vibrant community as the basis of your integrated marketing program. CAP combines a state-of-the-art multimedia community platform with original and in-depth authoritative content, plus extensive social media integration. We’ll also optimize your community for better placement within the online search engines.
Social Networking Amplification Program (SNAP)
This is a great new program that builds your company’s presence on the major social networks. We’ll work with you to collect your content, post it onto your social network properties, curate your networks, and perform basic filtering to expunge unwanted followers.
Want to Know More?
To discuss the Heardable Report, and how UBM Electronics can help your company, contact: David Blaza VP, UBM Electronics. 415-947-6929 - david.blaza@ubm.com
