Social media, SEO, marketing and writingBrandformers: Consumer Engagement Is Good For Your Brand
Tuesday, April 27th, 2010Jon Samsel had the good fortune of presenting to a group of esteemed marketing executives and creative agency representatives at the recent Marketing Forum 2010 which took place at the Doral Resort in Miami, Florida on April 25-27. The event was sponsored by Richmond Events and our presentation was entitled, “Brandformers: Integrated Brand Marketing Strategies Based on Consumer Engagement.”
Jon’s 29-page PowerPoint deck can be viewed below.
At the event, Jon shared the stage with several speaking luminaries, including:
Scott Bedbury of Brandstream, Inc., former worldwide advertising director for Nike and also the former CMO of Starbucks. Scott is the author of A New Brand World.
Jeffrey Hayzlett, the CMO of Eastman Kodak Company, and author of The Mirror Test.
