Archive for July, 2010

Brands Who Tell The Best Stories Win

Monday, July 26th, 2010

Brands are invisible if their products and services and not getting found online. In today’s competitive world, being heard is a marketing imperative. And brands who tell the best stories are often the winners because they connect on a visceral level with their customers.

In the this 26 page PPT deck, you will learn how to make your brand visible and remain relevant in the age of the weird, wild web.

A Social Quorum Can Cause a Swarm of Action

Monday, July 26th, 2010

Did you know there are stunning similarities between beekeeping and branding? This 41 page PPT presentation utilizes bees as a metaphor for how web surfers (and brands) sometimes need assistance navigating to-and-from the social hive of life.

As the old saying goes — no bees, no honey, no work, no money!

Heardable: A Visual Journey (26 Page PPT)

Monday, July 26th, 2010

The Heardable name speaks to the underlying human desire of wanting our voices heard. Most of us crave to make a difference; we want our opinions to have an audience; we want people to admire us. But that can only happen if we are found, visible, heard. Brands should be heardable too.

In this PPT presentation, you will see what it is to be a ‘heardable brand’ by taking you through 26 pages of with images of Heardable’s own brand. http://heardable.com

21 Blog Posts About Online Brand Optimization

Wednesday, July 14th, 2010

Here is a tasty selection of recent blog posts published on Heardable.com that talk about online marketing, brand optimization, and why it matters.

1.  Successful Brands Are About People
2.  Seven Amazing Videos Showcasing Creativity
3.  10 Odd Examples of Brand Hijacking on Flickr
4.  The 100 Most Effective Advertising Agency Brands Online
5.  Teaching Old School Management A Few New Web Tricks
6.  Will It Brand? That Is The Question
7.  Google Places: 10 Big Brand Benefits In Under 5 Minutes
8.  Nationwide Wins the Great Life Insurance Brand Shootout
9.  Brand Disloyalty Card: A Trustworthy Mug of Marketing
10. Top 20 Most Effective Banking Brands Online
11. How to Rank Your Online Brand Over Your Competition
12. This Is An Anthem For The Brands That Got Away
13. Amplify Your Brand With An Engagement Grid
14. 92 Most Effective Social Bookmarking Brands
15. Consistency: The Secret Sauce of Highly Trusted, Visible Brands
16. Hospitality, Branding and BitterWaitress.com
17. Transmedia Development: 132 Page PPT from Gulltaggen
18. Nordstrom: It’s the Experience, Stupid!
19. Brandformers: Marketing Forum 2010 (29 Page PPT)
20. Where the Brand of Things Are
21. 10 Benefits of Building Strong Brands