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Website Enhancement
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How It Helps
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1. Perform an H1 and H2 tag, page description & image tag review
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Improve SEO results if your code is tagged properly and in line with SEO best practices
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2. Do your keyword research
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Before launching a new site or page on a site, determine what keywords are being searched for the most, and then ensure that page is saturated with a cluster of like keywords. Done right, this can maximize the total possible organic visits to a web page.
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3. Conduct a spider simulation
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See how the search engines view your web site. Make improvements earlier in the process to maximize SEO results.
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4. Increase # .edu and .gov links
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Examine the actual .edu and .gov links of high ranking competitor websites, then deconstruct & emulate their tactics to build up your .edu & .gov links
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5. Conduct a page-by-page keyword density examination
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Improves SEO results if pages are as keyword dense as SEO best practices say they should be
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6. Add direct response elements to direct the user’s eye to specific content, offers or next steps. Examples: yellow highlighter effect, use of arrows, big simple buttons, multiple 1-800 numbers, etc.
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Count # and style of direct response elements on a page. Ask yourself, if this page was the only page on your website that a web visitor saw, would it generate leads? If not, how could various DR help? Examples of DR: Arrows, large 800#’s, yellow pen highlighter effect, red Apply Now buttons, etc
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7. Monitor Google PageRank, Alexa rank, Compete rank, etc
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Establish baseline metrics and determine of your site is improving over time
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8. Determine how many of your site’s pages are indexed by major engines?
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Establish baseline metrics and determine of your site is improving over time. Plenty of free tools available online
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9. Increase # inbound links
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The more inbound links you have, from sites with some level of authority, the more site traffic you are likely to generate over time from organic search.
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10. Optimize banner clicks and flow through
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Banners are a form of direct response marketing that can compel a site visitor to become a lead prospect. By rotating out different banner designs & messaging via testing, you can improve your response rates (ie: sales)
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11. Launch content syndication and external publishing of articles, PDF’s, podcasts, widgets & videos
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Use external publishers to expand the reach of your content and get links back to your site. Metacafe, Scribd, Flickr and some examples of sites where your content can reside
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12. Participate in social media, list serves and news commenting
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Comment on others’ posts and mention one of your web pages in the comment and include a URL address to pick up a few more site visits, and perhaps another inbound link. Note: This doesn’t always work…and be sure to only post comments that are relevant
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13. Enable RSS feeds
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Publish regular content via RSS feeds (Real Simple Syndication)to let other websites pick up your content and embedded links.
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14. Add link bait content
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Generate more traffic and links to your website with content that is so well liked, visitors refer it to friends or link to it from their blog or website. Offering free, fun tools such as a website button generator is an example of link bait
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15. Run content through the We We Calculator
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Measure the effectiveness of your web page copy. Is it consumer focused? Consumers tend to respond better to content that speaks to their needs rather than to a company’s needs
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16. Add more, quality content pages to your site
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Deeper the site’s indexable pages are, the more SEO traffic you might be able to generate
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17. Try paid links
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There are a few above-board companies offering pay per click or paid link opportunities. As long as you are following search best practices, you may want to experiment to see what works
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18. Test Yahoo SSP
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Search submit pro can be an effective way to pay for ‘organic search results’ on Yahoo
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19. Competitor analysis
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Study what other company’s sites are ranking and why – then adopt a similar approach to boost SEO results on your website
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20. Try user experience testing
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Ask others to walk through your website, or conduct formal offline or online tests to identify simple design improvements. Provides immediate quick wins, such as identifying key issues in information architecture – by understanding how users struggle to find a key content within a website – which can provide the necessary proof that key changes need to be made
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21. Place Google Analytics code on your site and do a deep dive
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By placing Google Analytics code on your website, you can uncover numerous insights about user behavior. Analytics can also help you uncover problems and make design changes to increase conversions
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Social media, SEO, marketing and writing
