Archive for the 'Storytelling' Category

50 Resourceful E-Marketing Tweets from Yours Truly

Wednesday, August 19th, 2009
  1. Apple’s design process revealed!
  2. Hilarious video about ‘Death By Committee’ group decision making processes. Love the logo designs!
  3. Naming tools to help get your creative juices flowing.
  4. The Components of a Writing Business Plan.
  5. Website up-time tool.
  6. What every web designer needs: A handy Lorem Ipsum generator!
  7. An online font tester!
  8. 100 things on the Internet that might be of interest to you.
  9. Type in a word to find rhymes, synonyms, definitions, and more.
  10. Life of Pi - Interactive promo. The mood that this creates is almost like a movie. Awesome.
  11. The website is down: Sales guy vs. web dude. Funny!
  12. ZeFrank’s song about social networking
  13. Good site for hiring freelancers to work on social media gigs or web dev projects.
  14. Quantcast - Free, competitive website analytics.
  15. See every mouse movement and every click on your website. Record & more.
  16. Fun brain teasers and exercises.
  17. Need to quickly translate text into another foreign language?
  18. Nice gift idea - give a personalized book to your child or relative.
  19. SEO tool. How many desired .edu or .gov links does your site have?
  20. Over 1,500 stories about coffee’s impact on real lives. Very cleaver marketing.
  21. Social search engine. Pretty cool.
  22. Where’s WaldObama? 1,474 mega-pixel picture of the Inauguration. Wow.
  23. Mint or Rudder - which is best online tool to manage your money?
  24. Runners. Track your distance, pace, progress & calories with this cool NIKE tool.
  25. Looking for the perfect Web 2.0 domain name? Try Dot-o-mator.
  26. Download free Web 2.0 logo designs!
  27. UGC traffic to triple by 2012, according to Cisco.
  28. UGC / user reviews are critical. See latest Nielsen findings.
  29. “The Crying Game” of viral marketing. So well done. Click till you see the surprise ending!
  30. U.S. real estate prices from 1980-present plotted to a roller coaster ride!
  31. I just love Howcast - learn about almost anything!
  32. Creepy girl. Watch as her eyes follow your cursor.
  33. Amazing interactive simulation by Motorola.
  34. Heatmap simulation for any image you upload. Sweet.
  35. Design for Emotion and Flow.
  36. Website User Journeys, Needs, and Trust: A Volkswagen Case Study.
  37. Very helpful usability blog site by Craig Tomlin.
  38. Net Promoter Score: Pro’s? Con’s? Full of bologna?
  39. Get Elastic’s landing page optimization webinar recap.
  40. Consumer purchase preferences by zip code.
  41. Free version of the Word of Mouth Manual Volume II.
  42. Social media marketing case study: Will It Blend.
  43. Free 34 page ebook - The New Rules of Viral Marketing.
  44. Social Web Analytics eBook 2008.
  45. Introduction to Good Usability - Free PDF Ebook.
  46. How to think virally w/ Jeff Benjamin, the creator of  Subservient Chicken.
  47. Customer Feedback Usability Insights.
  48. 5 new skills for the future of marketing.
  49. Bring Holistic Awareness to Your Design.
  50. Long live the Cluetrain Manifesto! 95 theses ahead of their time.

Source: http://twitter.com/jonsamsel

Scary Mary and the Power of Context

Tuesday, April 14th, 2009

A motion picture is composed of thousands of still framed images woven together in a fine tapestry of Technicolor storytelling. Each of the shots of film are arranged by an editor in a specific order and context, which, in turn, provides meaning to any given film. The meaning of a motion picture can be dramatically altered by changing the sequence of shots. Or a film’s meaning can be altering by meddling with the context of the shots–such as the juxtaposition of sound effects, music, special effects, and the like.

The impact of context and the sequence of shots cannot be underestimated. The result can often be two completely unique stories, each with it unique themes, characters, settings, plot and meaning.

Take the 1964 classic Disney film, Mary Poppins. It’s a story about a nanny who arrives like a whirlwind into the home of the Banks family and teaches them important lessons about life as only a Hollywood musical can. The original trailer for the film, which can be viewed on YouTube.com, is a compressed version of the whimsical tale I have just described.

The prevalence of simple, affordable video editing software in addition to video broadcasting portals, has ushered in a era of ‘context provocateurs,’ an virtual army of stay-at-home armchair editors who toil and toy with both the sequence and context of stories we’ve come to love, only to re-release them onto the world as frightenly good, alternative web flicks.

Scary Mary is one such context redux. It’s a re-cut of the Disney classic, Mary Poppins, made by Chris Rule and Nick Eckert, two average Joe’s with a passion for editing and a keen eye for stretching the boundaries of context. The result: A very unexpected and original version of the Mary Poppins trailer as a horror film.

If you are hungry for more, you will be delighted to know that online video portals have become havens for fake movie trailers that blend humor, effects, originality re-sequencing of shots and changes in context to provide entirely new and entertaining shorts. Some of my personal favorites are:

Harry Potter and the Brokeback Goblet

MTV Movie Awards 2003 - Matrix Reloaded Spoof

The Rain Main - RECUT Movie Trailer Spoof

Home Alone - Horror Movie Trailer Recut

Jack Black - Spiderman Spoof

Jimmy Kimmel (The Bourne Ultimatum Spoof)