Brandformers: Consumer Engagement Is Good For Your Brand

Jon Samsel had the good fortune of presenting to a group of esteemed marketing executives and creative agency representatives at the recent Marketing Forum 2010 which took place at the Doral Resort in Miami, Florida on April 25-27. The event was sponsored by Richmond Events and our presentation was entitled, “Brandformers: Integrated Brand Marketing Strategies Based on Consumer Engagement.”

Jon’s 29-page PowerPoint deck can be viewed below.

At the event, Jon shared the stage with several speaking luminaries, including:

Scott Bedbury of Brandstream, Inc., former worldwide advertising director for Nike and also the former CMO of Starbucks. Scott is the author of A New Brand World.

Jeffrey Hayzlett, the CMO of Eastman Kodak Company, and author of The Mirror Test.

Brandformers: Integrated Brand Marketing Strategies Based on Consumer Engagement

This entry was posted on Tuesday, April 27th, 2010 at 5:09 am and is filed under Branding, Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

You must be logged in to post a comment.