10 Tips for Pitching Your Interactive Idea

  1. Start off with a teaser (hook the audience, then reel them in)
  2. Emphasize elements that will keep audiences coming back for more
  3. Pitch with conviction and passion (your idea must be infectious)
  4. Humor helps (used sparingly and in the right situations)
  5. Pitch from a common frame of reference (use of terminology)
  6. Show your ability to create hybrid entertainment that can be franchised to other mediums such as television or books (think of the ancillary rights and merchandizing possibilities)
  7. Concentrate on the most exciting aspects of your project, rather than all the minor details
  8. Try not to resort to reading notes (if you can’t eat, sleep, and breathe your pitch, you’re probably not ready to deliver it to a room full of people)
  9. Take command of the room (confidence sells)
  10. Have fun! (don’t take a pitch meeting too seriously; many great ideas are rejected the first time they are offered to others; keep your chin up, smile, and try again another day)

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