Book Proposal Secrets: 10 Essential Elements to Selling Your Manuscript
In today’s busy book publishing world, neither agents nor imprints have the time, energy or patience to review the hundreds of query letters and manuscripts that flood their offices. Book publishing is big business—and to that end, writers must approach their craft as such.
A book proposal serve as both a creative and business outline that ’sells’ both the author and project. A proposal convinces the publisher that this is a topic that consumers want to read, that a book is the right format for this topic, and that you are the right person for the task.
Typically, a non-fiction book proposal is a little more focused on the business aspects of the book, such as book competitors (similar titles on the market), marketing of the book (what you are prepared to do to help sell sale books), and publicity (are you the type of author that can generate press and interest to get the word out there once the title is published). A fiction book proposal is more about convincing agents and editors that you are good writer, so fiction proposals contain sample chapters—and links to your previous novels (assuming you have any).
A stellar book proposal can land you a well-earned book contract with a cash advance before you even start writing one word of your final tome. It is incumbent upon you, the writer, to provide editors and agents with insights and answers to the following questions:
- Cover Sheet
- Introduction of Book Concept
- About the Author
- Market Demographics
- Competitive Books
- Marketing, Author Promotion and Publicity
- Overview, Purpose & Description of the Book
- Table of Contents
- Sample Chapter
- Book Timetable
Sample Non-Fiction Book Proposal:


